In the coming decades, business leaders must be able to address the challenges of globally competitive free market economy with their diverse knowledge, talent and creativity. Taking the emergent needs of the days into consideration, DCCI Business Institute introduced BBA program, a 4- year's graduate degree in the academic year 2011-2012 under the syllabus and curriculum of National University.

The primary objective of this program is to develop knowledge and skills that will enable the students to undertake responsibility of the young executives in business organization successfully. The 4- year BBA program is divided into eight semester of at least 19 weeks duration and semester final examinations are conducted by National University under its curriculum at the end of each semester. The medium of instruction of the program is English. The combinations of courses in the program are multi –disciplinary with specialization in major areas like Accounting, Finance, Management, and Marketing.